Our Mission

Gender Fair's mission is to advance equality and accountability in organizations by measuring how they treat people—through their policies, leadership, pay, and parental support—and recognizing those that set the standard for fairness.

We empower organizations to use data, transparency, and action to create workplaces where everyone has the opportunity to succeed.

People care about Fairness–this is why Gender Fair rates organizations as an independent third party. We produce ratings on colleges, non-profits and the most common B2B suppliers.

News: Gender Fair Launches Non Profit Rankings

Gender Fair is proud to launch the Non Profit rankings. Our rankings cover over 20,000 organizations. If you care about gender equality, you can choose to donate to organizations that are making progress on that issue within their own organizations.

Melinda French Gates

“You likely already support dozens of businesses with your spending. Do you know which of those businesses support your values? Where do they stand on promoting gender equality and diversity? For national or global businesses, there is an app – GENDER FAIR – that publishes data on companies’ records on gender equality including the proportion of women in leadership positions, the gender gap in pay and benefits, and the portrayal of women in their advertising. If you want to speak out with your spending, make a list of businesses where you spend money and use GENDER FAIR to check their records on women. See if they have competitors who do a better job on gender, and then support the brands and businesses that support women, writing letters to the winners and losers and telling them why you’re changing.” 

– Melinda French Gates, ‘Moment Of Lift’

Media Mention: Forbes

Where you spend your money matters, so be intentional about supporting women-owned businesses and companies focused on gender equity. One app that makes it easier to spend in line with your values and to support companies committed to advancing gender equity is Gender Fair.

Logitech

“How can we flip the switch and have biggest impact out there? Here’s the answer: Gender Fair”

– Bracken Darrell, Former CEO, Logitech UNGA7

Building more equal and inclusive digital societies through multi-stakeholder partnerships

Partner: Lilly Ledbetter

We marked Equal Pay Day this year with the hero Lilly Ledbetter whose fight to be paid equally inspired real legislation. We co-hosted an event with the Lilly Social Action Campaign and sparks & honey, bringing together advocates, experts, and community members to shed light on the enduring significance of Equal Pay Day and to explore avenues for further action. We are honored to have Lilly Ledbetter herself join us, offering her insights on the significance of this day and sharing her personal reflections on the gender pay gap.

The Score

Gender Fair is an independent, data driven, third party certification of a company’s commitment to women’s equality. We rate companies on a 100-point index assessing five key areas: leadership & opportunities, employee policies, advertising, diversity reporting, and social impact measurements.

Our metric system is derived from the UN Women’s Empowerment Principles (WEPs) to ensure companies meet benchmark investments in Gender Equality — internally and in the communities they serve.

We promote products and services via distribution of advertising materials in various ways.
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